On October 25th, Rockridge hosted its 34th Annual Halloween Parade along College Avenue and the showhomes of the Claremont and Grand Lake neighborhoods. What began as a small event has transformed into the parade and become a beloved tradition that has now grown into large community gatherings and involves collaboration between local businesses, city officials and homeowners.
“The Rockridge Halloween Parade is one of those wonderful Oakland traditions that brings the entire community together,” said Devan Meneses, executive director of the Rockridge District Association, “and enjoy Halloween while discovering the small businesses, restaurants, and shops that make Rockridge such a special neighborhood,” according to Rockridge voice.
However, more than the elaborate costumes and the abundance of Halloween candy, this special occasion carries important cultural meaning to many in the area as College Avenue is home to a network of small, independently owned businesses.
The parade provides a boost to both community and businesses on the block. Small businesses such as Funky Furniture gave out candy to kids who entered the store. The businesses that braved the candy, created craft displays and opened up their businesses during the parade are investing in the community that allows them to be successful throughout the year. There is a clear connection between a successful community and small business.
Parade prep isn’t just about purchasing large quantities of candy. There is stroller parking, dog-friendly water areas with signage, traffic control with the local police, and walkable areas through 40+ trick-or-treaters over a dozen blocks from Broadway to Alcatraz Avenue. All of these things required coordination between businesses on the block and local law enforcement.
“It’s a great event for children, and even adults,” said a Parent parade attendee, “It gives a sense of community.”
The parade began in 1990 and has evolved into an event with enough history that parents who once dressed up as children for the event are now attending with their own children. The parade allows Oakalnd’s diverse community to come together for a free and inclusive event. Parents and kids wearing matching costumes and the streets filled with people. Some costumes being really intricate and complex and others putting on a red shirt and calling themselves iron-man.
Even with the complexity involved in permitting from the cities and handling the crowds, as well as the increased cost of supplies. Oakland’s fall event continues to succeed. Oakland’s festivities allow for community organizing, small business involvement and neighbor involvement to come together to create a wonderful yearly event for children, parents and pets.
“One of the many things I look forward to,” said Rockridge parader, “I recommend anyone to come and have some fun.”